The Hemp Project – Visual Identity

The Hemp Project is a startup from cologne which believes in Hemp as a solution to many problems our world faces today. Since they share their message and related facts through their Instagram account it was especially important to design an identity that works in digital as well as in analog media. Therefore, I decided to create a reduced and clear visual identity with a combination of natural colors and a minimal font. Besides the logo we created several stickers, labels, a simple icon system, a concept for the website and a look and feel of how the visual identity could fit into their instagram feed. Check them out!